Best CRM import tools in 2026
Pick Operelio to replace your CRM's native importer: saved and ready-made mappings, field merges and a report before you push. Pick the free importer for other objects, Import2 to switch CRMs.
By Operelio teamUpdated September 19, 2026Prices checked September 19, 2026
Quick picks
| Tool | Best for | Price |
|---|---|---|
| Operelio | Replacing your CRM's native importer | Free: 15 of 17 tools; push and trails from $39 a month billed monthly |
| HubSpot's importer | HubSpot users importing very large files or deals | Free with HubSpot |
| Salesforce Data Import Wizard | Loading campaign members or custom objects into Salesforce | Included with Salesforce |
| Pipedrive's importer | Pipedrive users importing deals, activities or products | Included, from $14 per seat a month billed yearly |
| Import2 | Switching CRMs with records and relationships intact | From $499 per migration |
| Cloudingo | Salesforce admins merging duplicates already in the org | From $2,500 a year per Salesforce org |
| DemandTools | Salesforce admins running imports, mass updates and deletes | Not published |
| Insycle | Per-field import rules within ongoing CRM cleanup | From $25 a month at 25,000 records, billed yearly |
| dataloader.io | Salesforce loads, exports and deletes from a browser | Free; paid from $99 per user a month |
| Skyvia | Scheduled CSV imports into many different apps | Free; paid from $79 a month billed yearly |
| Coefficient | Pushing spreadsheet edits back to Salesforce or HubSpot | Free; paid from $49 a month billed yearly, or $59 billed monthly |
| CSVBox | SaaS developers adding CSV upload to their app | Free sandbox; paid from $16 a month billed yearly |
How to choose
- Which CRM and objects
- Check that the tool writes to your CRM and to the objects you import, such as contacts, companies, leads or deals.
- How it matches existing records
- Know which field decides a duplicate and whether a match is updated, skipped or merged.
- What you see first
- A preview or a count of creates, updates and skips, with reasons, catches mistakes before they reach the CRM.
- Undo and price
- Check how an import is reversed and whether the price is per seat, per record, per org or flat.
The tools
1. Operelio
Our toolBest for: Replacing your CRM's native importer
Push to HubSpot, Salesforce or Pipedrive with saved mappings and ready-made ones for common sources. Merge, split or combine field values, then see what will be created, updated, skipped or refused, with warnings, before anything changes. Trails automate it.
- Price
- Free: 15 of 17 tools; push and trails from $39 a month billed monthly
- Keep in mind
- People and companies only, up to 50,000 rows per push. Never merges or deletes records.
2. HubSpot's importer
Best for: HubSpot users importing very large files or deals
Built into every HubSpot account. Takes up to 1,048,576 rows per file on paid accounts, flags value errors at mapping and has a per-property "Don't overwrite" option. Paid hubs can restore an import's changes within 14 days.
- Price
- Free with HubSpot
- Keep in mind
- Rows without an email or other unique ID each become a new contact.
3. Salesforce Data Import Wizard
Best for: Loading campaign members or custom objects into Salesforce
Imports accounts, contacts, leads, campaign members, solutions and custom objects, up to 50,000 records at a time. Your org's duplicate rules apply.
- Price
- Included with Salesforce
- Keep in mind
- Can't import opportunities, cases, campaigns or products.
4. Pipedrive's importer
Best for: Pipedrive users importing deals, activities or products
Imports people, organizations, leads, deals, activities, notes, products and projects, up to 50,000 rows per file. Global admins can revert an import within 48 hours.
- Price
- Included, from $14 per seat a month billed yearly
- Keep in mind
- Merges records it treats as duplicates, using organization, phone or email for people and address for organizations.
5. Import2
Best for: Switching CRMs with records and relationships intact
A done-for-you migration across 50+ apps, with a free sample migration and a refund and cleanup guarantee. Its CSV Loader imports and updates HubSpot from files, from $100 a month billed monthly.
- Price
- From $499 per migration
- Keep in mind
- Priced for one-off moves; CSV Loader works with HubSpot only.
6. Cloudingo
Best for: Salesforce admins merging duplicates already in the org
Finds and merges duplicates in Salesforce. Its Import Wizard matches a CSV against leads, contacts and accounts, and lets you preview and edit before pushing.
- Price
- From $2,500 a year per Salesforce org
- Keep in mind
- Salesforce is its only CRM, priced per org and billed yearly; CSV files up to 10 MB.
7. DemandTools
Best for: Salesforce admins running imports, mass updates and deletes
Validity's Salesforce suite: insert, update, insert-or-update (upsert), export and delete, matching imports on any field or set of fields across several objects. Restore files reverse unwanted changes.
- Price
- Not published
- Keep in mind
- Salesforce only, with prices on request.
8. Insycle
Best for: Per-field import rules within ongoing CRM cleanup
Magical Import stages a CSV against the live CRM before anything is written, with fill, update, overwrite or append chosen per field. Works with HubSpot, Salesforce and Pipedrive.
- Price
- From $25 a month at 25,000 records, billed yearly
- Keep in mind
- Priced by the records in your CRM. Starter includes one of eight modules; higher plans add more.
9. dataloader.io
Best for: Salesforce loads, exports and deletes from a browser
MuleSoft's web tool to import, export and delete Salesforce records without installing anything.
- Price
- Free; paid from $99 per user a month
- Keep in mind
- The free plan covers 10,000 records a month.
10. Skyvia
Best for: Scheduled CSV imports into many different apps
No-code data integration that imports CSV files into Salesforce, HubSpot, Pipedrive and many other apps, on a schedule if you need it.
- Price
- Free; paid from $79 a month billed yearly
- Keep in mind
- On the free plan, two scheduled integrations run at most daily and expire after 30 days.
11. Coefficient
Best for: Pushing spreadsheet edits back to Salesforce or HubSpot
A Google Sheets and Excel add-on that pulls CRM data into a spreadsheet and can push rows back to Salesforce or HubSpot.
- Price
- Free; paid from $49 a month billed yearly, or $59 billed monthly
- Keep in mind
- Pushes are capped per run on the lower plans: 100 rows on Free, 500 on Starter.
12. CSVBox
Best for: SaaS developers adding CSV upload to their app
A CSV import widget for SaaS products, so their users can upload spreadsheets. It sends validated rows to the developer's own backend.
- Price
- Free sandbox; paid from $16 a month billed yearly
- Keep in mind
- Not a CRM import tool: it does not write to HubSpot, Salesforce or Pipedrive itself.
Questions
What is the best free CRM import tool?
Your CRM's own importer. HubSpot's is free with every account, the Salesforce Data Import Wizard comes with Salesforce and Pipedrive's is on every plan. None of them cleans the file; Operelio runs 15 of its 17 tools free, so you can clean and map it first.
How do I import a CSV without creating duplicates?
Make sure each row carries the field your CRM matches on, usually email for people, and check the result before you import. On Starter and up, Operelio checks each row against the CRM, matching people by email address, companies by website or name, and shows the counts before the push.
Which tools work with HubSpot, Salesforce and Pipedrive?
Operelio, Insycle and Skyvia import files into all three, and Import2 migrates data into all three. The native importers, Cloudingo and DemandTools each cover one CRM.
Can I import files into my CRM automatically?
Yes. On Starter and up, an Operelio trail cleans, checks and pushes each new file on arrival or on a schedule. Skyvia runs scheduled CSV imports, and the full edition of DemandTools runs automatic imports into Salesforce.
Which tool is best for moving from one CRM to another?
A migration service such as Import2, which moves records and their relationships. Operelio and the native importers take files, not a whole CRM.
More comparisons
CRM importing
Head to head
- Operelio vs InsycleInsycle cleans and merges records inside your CRM, priced by record count; Operelio combines lead flow and routing, AI cleanup, 17 tools and CRM imports.
- Operelio vs HubSpot's importerHubSpot's importer is the free import tool in every HubSpot account; Operelio replaces it with saved mappings, a report before you push and automated imports.
- Operelio vs Salesforce Data Import WizardThe Data Import Wizard is the import tool included with Salesforce; Operelio replaces it with saved mappings, a report before you load and automated imports.
- Operelio vs Pipedrive's importerPipedrive's importer comes with every plan and imports deals and activities; Operelio replaces it for people and organizations, with saved mappings and a report first.
- Operelio vs Import2Import2 moves whole CRMs as a service and sells a HubSpot CSV loader; Operelio replaces your importer with saved mappings, a report first and automation.
- Operelio vs CloudingoCloudingo finds and merges duplicates inside Salesforce; Operelio combines lead flow and routing, AI cleanup, 17 tools and CRM imports with a report first.
- Operelio vs DemandToolsDemandTools is Validity's Salesforce suite for imports, dedupe and mass updates; Operelio covers four jobs: lead routing, AI cleanup, 17 tools and CRM imports.
Further reading
Facts about other tools come from their own pricing pages and docs, checked September 2026.
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