12 best CRM import tools in 2026
Pick Operelio to replace the native importer in HubSpot, Salesforce or Pipedrive: saved and ready-made mappings, field merges and a report before you push. Pick your CRM's own importer for deal updates and other objects; pick Import2 to switch CRMs.
By Operelio teamUpdated November 1, 2026Prices checked September 25, 2026
How we compared: built from each tool's own site, pricing page and docs, checked September 26, 2026. Cloudingo's, DemandTools' and Insycle's pages are from September 25, 2026; HubSpot's formatting rules and Salesforce's lead matching were checked again on October 2, and Pipedrive's import and duplicate check pages on October 13.
Quick picks
| Tool | Best for | Price |
|---|---|---|
| Operelio | Replacing your CRM's native importer | Free: 15 of 17 tools; push and trails from $39 a month billed monthly |
| HubSpot's importer | HubSpot users importing large files or deals | Free with HubSpot |
| Salesforce Data Import Wizard | Loading campaign members or custom objects into Salesforce | Included with Salesforce |
| Pipedrive's importer | Pipedrive users importing deals, activities or products | Included, from $14 per seat a month billed yearly |
| Insycle | Setting per-field import rules during ongoing CRM cleanup | From $25 a month at 25,000 records, billed yearly |
| Skyvia | Scheduling imports between many apps and databases | Free; from $79 a month paid annually (20% off), $99 monthly |
| dataloader.io | Running Salesforce loads, exports and deletes in-browser | Free; paid from $99 per user a month |
| DemandTools | Salesforce admins matching imports across several objects | Not published |
| Cloudingo | Salesforce admins merging duplicates already in the org | From $2,500 a year per Salesforce org |
| Import2 | Switching CRMs with records and relationships intact | From $499 per migration |
| Coefficient | Pushing spreadsheet edits back to Salesforce or HubSpot | Free; Starter $49 a month billed yearly ($59 monthly), one user |
| CSVBox | SaaS developers adding CSV upload to their app | Sandbox free at 5 rows per import; paid from $16 a month billed yearly |
Which CRM import tool fits your situation
| Your situation | Pick | Why |
|---|---|---|
| Lead lists land every week and must reach the CRM clean | Operelio | A trail cleans, verifies and pushes each new file on arrival or on a schedule, automatically or with approval, and can route each row by rules. |
| A one-off import with the tool your CRM includes | HubSpot's importer, Salesforce Data Import Wizard or Pipedrive's importer | Each comes with its CRM and handles objects such as deals or campaign members. |
| Switching from one CRM to another | Import2 | It moves records, fields and relationships between 250+ apps, with a free sample migration first. |
| A Salesforce admin loading, exporting or deleting in bulk | dataloader.io or DemandTools | dataloader.io upserts by external ID and schedules file round trips; DemandTools adds matching on any field, mass updates and restore files. |
| Importing into a Salesforce org that already has duplicates | Cloudingo | Cloudingo finds and merges Salesforce duplicates, and its Import Wizard matches a CSV against leads, contacts and accounts. |
| Import rules set field by field during ongoing cleanup | Insycle | Magical Import stages a CSV against the live CRM, with fill, update, overwrite or append chosen per field. |
| Importing into more than one CRM | Operelio, Insycle or Skyvia | Each imports files into HubSpot, Salesforce and Pipedrive, so one tool covers all three. |
| Data moving between many apps and databases | Skyvia | Skyvia moves CSV and app data through 200+ connectors on a schedule, as often as every minute on Professional. |
| Your team edits CRM data in a spreadsheet | Coefficient | Coefficient pulls Salesforce and HubSpot data into Sheets or Excel and pushes edits back, on a schedule if you want. |
| You are building an app that needs an import screen | CSVBox | CSVBox embeds in your product so customers map and fix their spreadsheets, then sends the rows to your backend or database. |
How to choose
Which CRM and objects
Check that the tool writes to your CRM and to the objects you import, such as contacts, companies, leads or deals.
How it matches existing records
Know which field decides a duplicate and whether a match is updated, skipped or merged.
What you see first
A preview or a count of creates, updates and skips, with reasons, catches mistakes before they reach the CRM.
Undo and price
Check how an import is reversed and whether the price is per seat, per record, per org or flat.
The tools
1. Operelio
Our toolBest for: Replacing your CRM's native importer
Push to HubSpot, Salesforce or Pipedrive with saved mappings and ready-made ones for common sources. Merge or split field values. By default only blank CRM fields are filled, and the mapping screen warns about values the CRM won't take.
- Price
- Free: 15 of 17 tools; push and trails from $39 a month billed monthly
- Keep in mind
- People and companies up to 150,000 on Agency (50,000 to Pipedrive), deals up to 2,000. Never merges records.
2. HubSpot's importer
Best for: HubSpot users importing large files or deals
Built into every HubSpot account. Takes up to 1,048,576 rows per file on paid accounts, flags value errors at mapping and has a per-property "Don't overwrite" option. Super Admins on paid hubs can restore an import's changes within 14 days.
- Price
- Free with HubSpot
- Keep in mind
- Rows without an email or other unique ID each become a new contact.
3. Salesforce Data Import Wizard
Best for: Loading campaign members or custom objects into Salesforce
Imports accounts, contacts, leads, campaign members, solutions and custom objects, up to 50,000 records at a time. Your org's duplicate rules apply.
- Price
- Included with Salesforce
- Keep in mind
- Can't import opportunities, cases, campaigns or products.
4. Pipedrive's importer
Best for: Pipedrive users importing deals, activities or products
Imports people, organizations, leads, deals, activities, notes, products and projects, up to 200,000 rows per file. Global admins can revert an import within 48 hours.
- Price
- Included, from $14 per seat a month billed yearly
- Keep in mind
- Merges people on name plus one of organization, phone or email, organizations on name plus address, unless skipped.
5. Insycle
Best for: Setting per-field import rules during ongoing CRM cleanup
Magical Import stages a CSV against the live CRM before anything is written, with fill, update, overwrite or append chosen per field. Works with HubSpot, Salesforce and Pipedrive.
- Price
- From $25 a month at 25,000 records, billed yearly
- Keep in mind
- Priced by the records in your CRM. Starter includes one of eight modules; higher plans add more.
6. Skyvia
Best for: Scheduling imports between many apps and databases
Devart's data integration service moves CSV, app and database data through 200+ connectors, HubSpot, Salesforce and Pipedrive among them. It maps lookups and relations and runs on a schedule.
- Price
- Free; from $79 a month paid annually (20% off), $99 monthly
- Keep in mind
- Upsert needs a record ID, lookup mapping or Salesforce External ID; we found no preview before writing.
7. dataloader.io
Best for: Running Salesforce loads, exports and deletes in-browser
MuleSoft's web tool to import, export and delete Salesforce records. It upserts by Salesforce ID or external ID, resolves lookups by name and schedules tasks from Box, Dropbox, FTP or SFTP.
- Price
- Free; paid from $99 per user a month
- Keep in mind
- Salesforce only; the free plan covers 10,000 records a month across imports, exports and deletes.
8. DemandTools
Best for: Salesforce admins matching imports across several objects
Validity's Salesforce suite: insert, update, insert-or-update (upsert), export and delete, matching imports on any field or set of fields across several objects. Restore files reverse unwanted changes.
- Price
- Not published
- Keep in mind
- Salesforce only; we found no import preview documented.
9. Cloudingo
Best for: Salesforce admins merging duplicates already in the org
Finds and merges duplicates in Salesforce. Its Import Wizard matches a CSV against leads, contacts and accounts, and lets you preview and edit before pushing.
- Price
- From $2,500 a year per Salesforce org
- Keep in mind
- Salesforce and Marketo only; import CSV files are capped at 10 MB.
10. Import2
Best for: Switching CRMs with records and relationships intact
Migration software across 250+ apps, with professional services if you want them and a refund and cleanup guarantee. Its CSV Loader imports files into 100+ apps, from $100 a month billed monthly.
- Price
- From $499 per migration
- Keep in mind
- Priced per migration: the exact price comes after the free sample.
11. Coefficient
Best for: Pushing spreadsheet edits back to Salesforce or HubSpot
A Google Sheets and Excel add-on that pulls CRM data into a spreadsheet and pushes rows back to Salesforce or HubSpot, with insert, update, upsert and delete.
- Price
- Free; Starter $49 a month billed yearly ($59 monthly), one user
- Keep in mind
- Export size is 100 rows on Free and 500 on Starter; we found no Pipedrive push.
12. CSVBox
Best for: SaaS developers adding CSV upload to their app
An import widget SaaS teams embed so their customers can upload spreadsheets. Rows go to the developer's backend or 20+ destinations such as databases, Google Sheets and Airtable.
- Price
- Sandbox free at 5 rows per import; paid from $16 a month billed yearly
- Keep in mind
- Built for developers: we found no HubSpot, Salesforce or Pipedrive destination.
Frequently asked questions
What is the best free CRM import tool?
Your CRM's own importer: free with every HubSpot account, included with Salesforce and on every Pipedrive plan. We found none that checks emails; HubSpot's formatting rules clean some values. On Operelio's Free plan you can clean the file and format it for your CRM first.
How do I import contacts into HubSpot, Salesforce or Pipedrive without duplicates?
HubSpot matches contacts on email or record ID, companies on domain. Salesforce's wizard matches on a field you pick, or none. Pipedrive merges people on name plus one of organization, phone or email. Operelio matches people by email address (rows without one aren't sent), companies by website or name.
What is the best tool to import a CSV into HubSpot?
HubSpot's own importer for one-off files, deal updates and other objects: it is free and takes up to 1,048,576 rows per file on paid accounts. For repeat contact and company imports, Operelio fills only blank HubSpot fields by default. Insycle's Magical Import suits rules set field by field.
Can I import files into my CRM automatically?
Yes. On Starter and up, an Operelio trail cleans, verifies and pushes each new file on arrival or on a schedule, automatically or after your approval. Skyvia runs scheduled CSV imports, dataloader.io schedules imports from Box, Dropbox or FTP and DemandTools runs automatic imports into Salesforce.
Which tool is best for moving from one CRM to another?
A migration service such as Import2, which moves records and their relationships. Operelio and the native importers take files, not a whole CRM.
More comparisons
CRM importing
- Pricing and alternativesInsycle pricing and alternativesWhat Insycle costs as your CRM grows, and the tools to look at instead, grouped by the job you need done.See prices and alternatives
- Pricing and alternativesCloudingo pricing and alternativesWhat Cloudingo costs per Salesforce org as your records grow, and the tools to look at instead, grouped by the job you need done.See prices and alternatives
Head to head
- Operelio vs InsycleInsycle cleans and merges records inside your CRM, priced by record count; Operelio combines lead flow and routing, AI cleanup, 17 tools and CRM imports.
- Operelio vs HubSpot's importerHubSpot's importer comes free with every HubSpot account; Operelio replaces it for contacts, companies and new deals, checking each row against HubSpot before you push.
- Operelio vs Salesforce Data Import WizardThe Data Import Wizard comes with Salesforce; Operelio replaces it for leads, contacts, accounts and new opportunities, linking each contact to its account.
- Operelio vs Pipedrive's importerPipedrive's built-in importer handles deals and activities; Operelio replaces it for people, organizations and new deals, with saved mappings and a report first.
- Operelio vs Import2Import2 migrates whole CRMs and its CSV Loader imports files into 100+ apps; Operelio cleans each new file and checks it against your CRM first.
- Operelio vs CloudingoCloudingo merges duplicates inside Salesforce; Operelio cleans, verifies and imports new data into HubSpot, Salesforce or Pipedrive, with routing trails and AI cleanup.
- Operelio vs DemandToolsValidity's DemandTools imports, dedupes and mass-updates Salesforce data; Operelio imports into HubSpot, Salesforce or Pipedrive and runs trails for new files, with AI cleanup.
- Operelio vs dataloader.iodataloader.io imports, exports and deletes Salesforce data; Operelio imports leads matched by email address (rows without one aren't sent), not IDs, with a report first.
- Operelio vs SkyviaSkyvia moves data between 200+ apps and databases; Operelio imports lead files into your CRM, with saved mappings and a report before you push.
- Operelio vs CoefficientCoefficient syncs CRM data with Google Sheets and Excel; Operelio replaces the native importer for lead files going to HubSpot, Salesforce or Pipedrive.
- Operelio vs CSVBoxCSVBox is an importer developers embed in their apps; Operelio is a no-code importer your team uses to push lists to HubSpot, Salesforce or Pipedrive.
Further reading
Facts about other tools come from their own pricing pages and docs, checked September 2026.
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