Operelio
TypeformHubSpot

How to import Typeform into HubSpot

6 of the 6 columns in a Typeform export, mapped into 6 HubSpot fields under HubSpot's own names.

Download the Excel templateUse this template free

Free · 19 KB · Excel 365 or Google Sheets

Check your Typeform export first

Built on Typeform’s export columnsChecked against HubSpot’s import rulesUpdated October 3, 2026

One Typeform row, through the templatecopied as it ischanged on the way
  • What is your first name? to First NameDavid
  • What is your last name? to Last NameGarcia
  • What is your email address? to Emaillowercaseddavid.garcia@lumenlabs.example.com
  • What is your phone number? to Phone Number+1 503-555-0137
  • What company do you work for? to Company NameLumen Labs
  • What is your job title? to Job TitleSales Director

Check your Typeform export before you import it

Looks for the 6 columns this template reads, and what HubSpot would skip.

Drop your Typeform CSV here

Runs in your browser. Nothing is uploaded, and results are counts only.

Typeform to HubSpot in three steps

Step 1Export from Typeform
  1. Open the form, click Results, then Responses.
  2. Select the header checkbox for every response, or pick individual ones.
  3. Click the Export icon.
  4. Choose CSV or XLSX and click Export.

You can't export responses from the mobile builder.

Typeform: Export your responses
Step 2Paste into the template
  1. Paste the export at A1 of Paste Typeform export here.
  2. Start here checks all 6 columns were found.
  3. Save HubSpot Contacts import as a CSV.

Works in Excel for Microsoft 365 and Google Sheets. Excel 2019 and older, Apple Numbers and LibreOffice can't run the formulas this file uses.

Just the 6 headers as a CSV

Step 3Import into HubSpot
  1. On the Contacts page, click Add contacts in the top right and choose Import, or go to Data Management, then Data Integration.
  2. Click Import data, choose the advanced import for all objects, select Contacts and click Next.
  3. Upload your file, keep Create and update contacts as the import type, and click Next.
  4. Check the column mapping. Email is the unique identifier. Click Next.
  5. Name the import, check the consent box and click Finish import.
HubSpot's importer, screen by screen

Operelio, with the same template

Fixes the capitals in names, formats phone numbers, removes duplicate and blank rows, which the Excel file leaves to you. On every plan. Email verification, a check against your HubSpot records and dropdowns, and the push, from Starter.

Use this template in Operelio

Questions

Where does Typeform's export fill Email, which HubSpot requires?

Email comes from Typeform's "What is your email address?" column, lowercased. The checker above counts the rows with Email blank.

What if my Typeform questions use different wording?

Typeform uses your exact question text as column headers. If your questions differ from this template (e.g. 'Your name' instead of 'What is your first name?'), adjust the column mapping in Operelio after uploading.

Duplicates and undoing an import: HubSpot import questions.

Try this template free

Upload your Typeform export and download a file HubSpot can import. No credit card needed. The push into HubSpot is from Starter.

Use this template freeSee all templates