Operelio
MailchimpZoho

How to import Mailchimp into Zoho Leads

10 of the 13 columns in a Mailchimp export, mapped into 10 Zoho Leads fields under Zoho's own names.

Download the Excel templateUse this template free

Free · 19 KB · Excel 365 or Google Sheets

Check your Mailchimp export first

Built on Mailchimp’s export columnsChecked against Zoho’s import rulesUpdated October 3, 2026

One Mailchimp row, through the templatecopied as it ischanged on the way
  • First Name to First NameWei
  • Last Name to Last NameChen
  • Email Address to Emaillowercasedwei.chen@example.com
  • Phone Number to Phone+44 7700 900547
  • NOTES to DescriptionAsked about the annual plan.
  • Address to Street45 Bridge Street
  • City to CityCardiff
  • State to StateWales
  • Zip to Zip CodeCF10 1AA
  • Country to CountryUnited Kingdom
Not imported: MEMBER_RATING, OPTIN_TIME and TAGS. The template leaves these out; map any to a custom field in Operelio.

Check your Mailchimp export before you import it

Looks for the 10 columns this template reads, and what Zoho would skip.

Drop your Mailchimp CSV here

Runs in your browser. Nothing is uploaded, and results are counts only.

Mailchimp to Zoho in three steps

Step 1Export from Mailchimp
  1. Click Audience, and choose the audience from the dropdown if you have more than one.
  2. Click Export audience.
  3. Click Export CSV and wait for the email saying the export is complete.
  4. Download the file. It may arrive as a ZIP with one CSV per contact status.

Only Owners and Admins can export audiences, and the files stay in your account for 30 days.

Mailchimp: View or export contacts
Step 2Paste into the template
  1. Paste the export at A1 of Paste Mailchimp export here.
  2. Start here checks all 10 columns were found.
  3. Save Zoho Leads import as a CSV.

Works in Excel for Microsoft 365 and Google Sheets. Excel 2019 and older, Apple Numbers and LibreOffice can't run the formulas this file uses.

Just the 10 headers as a CSV

Step 3Import into Zoho
  1. Open the Leads tab, click the down arrow next to the Create button and choose Import.
  2. Drop in or browse to your CSV, XLS or XLSX file, set the character encoding if needed and click Next.
  3. Choose Add as new, Update existing only or Both, and the field that identifies an existing record.
  4. Map each column to a Zoho CRM field; for a lookup, choose the field that identifies the linked record.
  5. Set the assignment, approval and automation options, accept the anti-spam policy and submit.
Zoho CRM's importer, screen by screen

Operelio, with the same template

Fixes the capitals in names, formats phone numbers, removes duplicate and blank rows, which the Excel file leaves to you. On every plan. Email verification from Starter.

Use this template in Operelio

Questions

Where does Mailchimp's export fill Last Name and Company, which Zoho requires?

Last Name comes from Mailchimp's Last Name column; Mailchimp's export has no column for Company, so add one before you import. The checker above counts the rows with Last Name blank.

What about unsubscribed Mailchimp contacts?

Mailchimp exports include subscribed and unsubscribed addresses. Filter unsubscribed rows out of the CSV before upload to avoid importing people who opted out.

Duplicates and undoing an import: Zoho CRM import questions.

Try this template free

Upload your Mailchimp export and download a file Zoho can import. No credit card needed.

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