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How to import ZoomInfo into Zoho Leads or Contacts

16 of the 37 columns in a ZoomInfo export, mapped into 14 Zoho Leads fields under Zoho's own names.

16 of the 37 columns in a ZoomInfo export, mapped into 12 Zoho Contacts fields under Zoho's own names.

Import into Zoho as

Free · 19 KB · Excel 365 or Google Sheets

Free · 19 KB · Excel 365 or Google Sheets

Check your ZoomInfo export first

Built on ZoomInfo’s export columnsChecked against Zoho’s import rulesUpdated October 3, 2026

One ZoomInfo row, through the templatecopied as it ischanged on the way1explained below
  • First Name to First NameKaren
  • Last Name to Last NameWilson
  • Job Title to TitleChief Revenue Officer
  • Email Address to Emaillowercasedkaren.wilson@westmarch.example.com
  • Direct Phone, Company HQ Phone to Phone1first with a value+1 503-555-0153
  • Company Name to CompanyWestmarch Trading
  • Not in the export to Lead Source2set to ZoomInfoZoomInfo
  • Not in the export to Lead Status2set to Not ContactedNot Contacted
  • LinkedIn Contact Profile URL, Job Function, Management Level, Department to Description3joined, with labelsLinkedIn: linkedin.com/in/karen-wilson-example | Job function: Sales | Management level: C-Level | Department: Sales
  • Person Street to Street1200 NW Couch Street
  • Person City to CityPortland
  • Person State to StateOregon
  • Person Zip Code to Zip Code97209
  • Person Country to CountryUnited States
Not imported: Salutation, Email Domain, Website, LinkedIn Company Profile URL, Industry, SIC Code and 15 more. The template leaves these out; map any to a custom field in Operelio.
One ZoomInfo row, through the templatecopied as it ischanged on the way1explained below
  • First Name to First NameKaren
  • Last Name to Last NameWilson
  • Job Title to TitleChief Revenue Officer
  • Email Address to Emaillowercasedkaren.wilson@westmarch.example.com
  • Direct Phone, Company HQ Phone to Phone1first with a value+1 503-555-0153
  • Company Name to Account NameWestmarch Trading
  • Person Street to Mailing Street1200 NW Couch Street
  • Person City to Mailing CityPortland
  • Person State to Mailing StateOregon
  • Person Zip Code to Mailing Zip97209
  • Person Country to Mailing CountryUnited States
  • LinkedIn Contact Profile URL, Job Function, Management Level, Department to Description2joined, with labelsLinkedIn: linkedin.com/in/karen-wilson-example | Job function: Sales | Management level: C-Level | Department: Sales
Not imported: Salutation, Email Domain, Website, LinkedIn Company Profile URL, Industry, SIC Code and 15 more. The template leaves these out; map any to a custom field in Operelio.

Where ZoomInfo and Zoho don’t line up

1

Two phone columns, one phone field

ZoomInfo splits numbers across Direct Phone and Company HQ Phone.

The template Phone takes the first of Direct Phone and Company HQ Phone that has a value.

ZoomInfoDirect Phone empty
Company HQ Phone +1 503-555-0153
Zoho+1 503-555-0153
2

No lead source or lead status in the export

ZoomInfo's export has no lead source or lead status column.

The template sets Lead Source to ZoomInfo and Lead Status to Not Contacted on every row. Change either, or drop them, before you import if your process differs.

ZoomInfoNo column
ZohoZoomInfo · Not Contacted
3

Four columns kept in Description

This template gives LinkedIn Contact Profile URL, Job Function, Management Level and Department no Zoho field of their own.

The template writes them into Description, each with its label, and leaves empty ones out.

ZoomInfoLinkedIn Contact Profile URL linkedin.com/in/karen-wilson-example
Job Function Sales
Management Level C-Level
ZohoLinkedIn: linkedin.com/in/karen-wilson-example | Job function: Sales | Management level: C-Level | Department: Sales
1

Two phone columns, one phone field

ZoomInfo splits numbers across Direct Phone and Company HQ Phone.

The template Phone takes the first of Direct Phone and Company HQ Phone that has a value.

ZoomInfoDirect Phone empty
Company HQ Phone +1 503-555-0153
Zoho+1 503-555-0153
2

Four columns kept in Description

This template gives LinkedIn Contact Profile URL, Job Function, Management Level and Department no Zoho field of their own.

The template writes them into Description, each with its label, and leaves empty ones out.

ZoomInfoLinkedIn Contact Profile URL linkedin.com/in/karen-wilson-example
Job Function Sales
Management Level C-Level
ZohoLinkedIn: linkedin.com/in/karen-wilson-example | Job function: Sales | Management level: C-Level | Department: Sales

Check your ZoomInfo export before you import it

Looks for the 16 columns this template reads, and what Zoho would skip.

Drop your ZoomInfo CSV here

Runs in your browser. Nothing is uploaded, and results are counts only.

Looks for the 16 columns this template reads, and what Zoho would skip.

Drop your ZoomInfo CSV here

Runs in your browser. Nothing is uploaded, and results are counts only.

ZoomInfo to Zoho in three steps

Step 1Export from ZoomInfo

ZoomInfo's help center, including the article below, needs a ZoomInfo login, so these steps may be labeled differently in your account.

  1. Run a contact search in ZoomInfo.
  2. Check the contacts you want to export.
  3. Click the export icon above the search results.
  4. Choose to export the contacts as a CSV file.

Each person record exported uses one export credit.

Re-exporting a record you bought in the last 6 months does not use another credit.

ZoomInfo: Export contacts from the prospecting tool (ZoomInfo login needed)
Step 2Paste into the template
  1. Paste the export at A1 of Paste ZoomInfo export here.
  2. Start here checks all 16 columns were found.
  3. Save Zoho Leads import as a CSV.

Works in Excel for Microsoft 365 and Google Sheets. Excel 2019 and older, Apple Numbers and LibreOffice can't run the formulas this file uses.

Just the 14 headers as a CSV

Step 3Import into Zoho
  1. Open the Leads tab, click the down arrow next to the Create button and choose Import.
  2. Drop in or browse to your CSV, XLS or XLSX file, set the character encoding if needed and click Next.
  3. Choose Add as new, Update existing only or Both, and the field that identifies an existing record.
  4. Map each column to a Zoho CRM field; for a lookup, choose the field that identifies the linked record.
  5. Set the assignment, approval and automation options, accept the anti-spam policy and submit.
Zoho CRM's importer, screen by screen

Operelio, with the same template

Fixes the capitals in names, formats phone numbers, removes duplicate and blank rows, which the Excel file leaves to you. On every plan. Email verification from Starter.

Use this template in Operelio
Step 1Export from ZoomInfo

ZoomInfo's help center, including the article below, needs a ZoomInfo login, so these steps may be labeled differently in your account.

  1. Run a contact search in ZoomInfo.
  2. Check the contacts you want to export.
  3. Click the export icon above the search results.
  4. Choose to export the contacts as a CSV file.

Each person record exported uses one export credit.

Re-exporting a record you bought in the last 6 months does not use another credit.

ZoomInfo: Export contacts from the prospecting tool (ZoomInfo login needed)
Step 2Paste into the template
  1. Paste the export at A1 of Paste ZoomInfo export here.
  2. Start here checks all 16 columns were found.
  3. Save Zoho Contacts import as a CSV.

Works in Excel for Microsoft 365 and Google Sheets. Excel 2019 and older, Apple Numbers and LibreOffice can't run the formulas this file uses.

Just the 12 headers as a CSV

Step 3Import into Zoho
  1. Open the Contacts tab, click the down arrow next to the Create button and choose Import.
  2. Drop in or browse to your CSV, XLS or XLSX file, set the character encoding if needed and click Next.
  3. Choose Add as new, Update existing only or Both, and the field that identifies an existing record.
  4. Map each column to a Zoho CRM field; for a lookup, choose the field that identifies the linked record.
  5. Set the assignment, approval and automation options, accept the anti-spam policy and submit.
Zoho CRM's importer, screen by screen

Operelio, with the same template

Fixes the capitals in names, formats phone numbers, standardizes countries, removes duplicate and blank rows, which the Excel file leaves to you. On every plan. Email verification from Starter.

Use this template in Operelio

Questions

Where does ZoomInfo's export fill Last Name and Company, which Zoho requires?

Last Name comes from ZoomInfo's Last Name column; Company comes from ZoomInfo's Company Name column. The checker above counts the rows with Last Name or Company blank.

Where do LinkedIn Contact Profile URL, Job Function and the other columns go?

Into Description on each lead, labeled like "LinkedIn: linkedin.com/in/karen-wilson-example | Job function: Sales | Management level: C-Level | Department: Sales".

Why are these going to Zoho Leads instead of Contacts?

This template is for users treating ZoomInfo contacts as net-new leads in Zoho. Leads are the right destination for prospects you haven't qualified yet. If you want to import them as Zoho Contacts with an Account link instead, use the ZoomInfo to Zoho Contacts template, or convert them in Zoho after import using the Lead Conversion tool.

Where does ZoomInfo's export fill Last Name, which Zoho requires?

Last Name comes from ZoomInfo's Last Name column. The checker above counts the rows with Last Name blank.

Where do LinkedIn Contact Profile URL, Job Function and the other columns go?

Into Description on each contact, labeled like "LinkedIn: linkedin.com/in/karen-wilson-example | Job function: Sales | Management level: C-Level | Department: Sales".

What if my ZoomInfo export has different columns?

This template expects the standard Contact Search column set. Columns like Mobile Phone, Intent and Scoops are not in the expected set, so the import won't reject rows when they're absent. If your export has extra columns, map them by hand in the column mapper.

Duplicates and undoing an import: Zoho CRM import questions.

Try this template free

Upload your ZoomInfo export and download a file Zoho can import. No credit card needed.