Operelio
WooCommercePipedrive

How to import WooCommerce into Pipedrive

5 of the 15 columns in a WooCommerce export, mapped into 4 Pipedrive fields under Pipedrive's own names.

Download the Excel templateUse this template free

Free · 18 KB · Excel 365 or Google Sheets

Check your WooCommerce export first

Built on WooCommerce’s export columnsChecked against Pipedrive’s import rulesUpdated October 13, 2026

One WooCommerce row, through the templatecopied as it ischanged on the way1explained below
  • first_name, last_name to Name1joinedDavid Garcia
  • email to Emaillowercaseddavid.garcia@meridian.example.com
  • billing_phone to Phone+44 20 7946 0095
  • billing_company to OrganizationMeridian
Not imported: billing_address_1, billing_city, billing_state, billing_postcode, billing_country, shipping_address_1 and 4 more. The template leaves these out; map any to a custom field in Operelio.

Where WooCommerce and Pipedrive don’t line up

1

first_name and last_name become one Name

WooCommerce keeps first_name and last_name apart, and Pipedrive has one Name field.

The template joins them, leaving out any that are empty.

Exportfirst_name David
last_name Garcia
PipedriveDavid Garcia

Check your WooCommerce export before you import it

Looks for the 5 columns this template reads, and what Pipedrive would skip.

Drop your WooCommerce CSV here

Runs in your browser. Nothing is uploaded, and results are counts only.

WooCommerce to Pipedrive in three steps

Step 1Export from WooCommerce

Core WooCommerce's only customer download is the Customers report under Analytics, which uses different column names. This template reads the column names WooCommerce's Customer / Order / Coupon Export extension writes, such as first_name and billing_phone.

  1. Install WooCommerce's Customer / Order / Coupon Export extension.
  2. Go to WooCommerce, then Export.
  3. Choose to export customers in CSV format.
  4. Run the export and download the file.
WooCommerce: Customer / Order / Coupon ExportWooCommerce: Customers report
Step 2Paste into the template
  1. Paste the export at A1 of Paste WooCommerce export here.
  2. Start here checks all 5 columns were found.
  3. Save Pipedrive Contacts import as a CSV.

Works in Excel for Microsoft 365 and Google Sheets. Excel 2019 and older, Apple Numbers and LibreOffice can't run the formulas this file uses.

Just the 4 headers as a CSV

Step 3Import into Pipedrive
  1. Go to Tools and apps, then Import data, then Import from spreadsheet, and click Get started.
  2. Select the kinds of data your file contains, such as People, and click Next.
  3. Click Upload spreadsheet and choose your file.
  4. Check the mapping, drag any unmapped column onto a field, and click Next.
  5. Check the preview, choose how duplicates are handled and click Start import.
Pipedrive's spreadsheet import, screen by screen

Operelio, with the same template

Fixes the capitals in names, formats phone numbers, removes duplicate and blank rows, which the Excel file leaves to you. On every plan. Email verification, a check against your Pipedrive records and dropdowns, and the push, from Starter.

Use this template in Operelio

Questions

Where does WooCommerce's export fill Name, which Pipedrive requires?

Name joins first_name and last_name. The checker above counts the rows with Name blank.

Why do first_name and last_name become one Name field in Pipedrive?

Operelio's Pipedrive format uses a single Name field. The template combines the two WooCommerce columns with a space so each contact record displays correctly.

Duplicates and undoing an import: Pipedrive import questions.

Try this template free

Upload your WooCommerce export and download a file Pipedrive can import. No credit card needed. The push into Pipedrive is from Starter.

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