Operelio
WooCommerceHubSpot

How to import WooCommerce into HubSpot

10 of the 15 columns in a WooCommerce export, mapped into 10 HubSpot fields under HubSpot's own names.

Download the Excel templateUse this template free

Free · 19 KB · Excel 365 or Google Sheets

Check your WooCommerce export first

Built on WooCommerce’s export columnsChecked against HubSpot’s import rulesUpdated October 3, 2026

One WooCommerce row, through the templatecopied as it ischanged on the way
  • first_name to First NamePriya
  • last_name to Last NameNair
  • email to Emaillowercasedpriya.nair@kirkland.example.com
  • billing_phone to Phone Number+44 20 7946 0873
  • billing_company to Company NameKirkland Dental
  • billing_address_1 to Street Address17 High Street
  • billing_city to CityOxford
  • billing_state to State/RegionOxfordshire
  • billing_postcode to Postal CodeOX1 4AH
  • billing_country to Country/RegionGB
Not imported: shipping_address_1, shipping_city, shipping_state, shipping_postcode and shipping_country. The template leaves these out; map any to a custom field in Operelio.

Check your WooCommerce export before you import it

Looks for the 10 columns this template reads, and what HubSpot would skip.

Drop your WooCommerce CSV here

Runs in your browser. Nothing is uploaded, and results are counts only.

WooCommerce to HubSpot in three steps

Step 1Export from WooCommerce

Core WooCommerce's only customer download is the Customers report under Analytics, which uses different column names. This template reads the column names WooCommerce's Customer / Order / Coupon Export extension writes, such as first_name and billing_phone.

  1. Install WooCommerce's Customer / Order / Coupon Export extension.
  2. Go to WooCommerce, then Export.
  3. Choose to export customers in CSV format.
  4. Run the export and download the file.
WooCommerce: Customer / Order / Coupon ExportWooCommerce: Customers report
Step 2Paste into the template
  1. Paste the export at A1 of Paste WooCommerce export here.
  2. Start here checks all 10 columns were found.
  3. Save HubSpot Contacts import as a CSV.

Works in Excel for Microsoft 365 and Google Sheets. Excel 2019 and older, Apple Numbers and LibreOffice can't run the formulas this file uses.

Just the 10 headers as a CSV

Step 3Import into HubSpot
  1. On the Contacts page, click Add contacts in the top right and choose Import, or go to Data Management, then Data Integration.
  2. Click Import data, choose the advanced import for all objects, select Contacts and click Next.
  3. Upload your file, keep Create and update contacts as the import type, and click Next.
  4. Check the column mapping. Email is the unique identifier. Click Next.
  5. Name the import, check the consent box and click Finish import.
HubSpot's importer, screen by screen

Operelio, with the same template

Fixes the capitals in names, formats phone numbers, removes duplicate and blank rows, which the Excel file leaves to you. On every plan. Email verification, a check against your HubSpot records and dropdowns, and the push, from Starter.

Use this template in Operelio

Questions

Where does WooCommerce's export fill Email, which HubSpot requires?

Email comes from WooCommerce's email column, lowercased. The checker above counts the rows with Email blank.

Why do WooCommerce column names use underscores?

WooCommerce exports use names like 'billing_phone' and 'billing_city'. This template renames them all to match HubSpot property names.

Duplicates and undoing an import: HubSpot import questions.

Try this template free

Upload your WooCommerce export and download a file HubSpot can import. No credit card needed. The push into HubSpot is from Starter.

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