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Google ContactsHubSpot

How to import Google Contacts into HubSpot

13 columns of a Google Contacts export, mapped into 13 HubSpot fields under HubSpot's own names.

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Free · 19 KB · Excel 365 or Google Sheets

Check your Google Contacts export first

Built on Google Contacts’ export columnsChecked against HubSpot’s import rulesUpdated October 13, 2026

One Google Contacts row, through the templatecopied as it ischanged on the way1explained below
  • Given Name to First NamePriya
  • Family Name to Last NamePatel
  • E-mail 1 - Value to Emaillowercasedpriya.patel@cavendish.example.com
  • Phone 1 - Value to Phone Number+44 20 7946 0518
  • Organization 1 - Name to Company NameCavendish Legal
  • Organization 1 - Title to Job TitlePartner
  • Address 1 - Street to Street Address21 Gray's Inn Road
  • Address 1 - City to CityLondon
  • Address 1 - Region to State/RegionGreater London
  • Address 1 - Postal Code to Postal CodeWC1X 8HB
  • Address 1 - Country to Country/RegionUnited Kingdom
  • Website 1 - Value to Website URLcavendish.example.com
  • Group Membership to Notes1joined, with labelsGroups: Clients ::: * myContacts
Not imported: E-mail 2 - Value, Phone 2 - Value, Notes and Birthday. The template leaves these out; map any to a custom field in Operelio.

How to export your Google contacts

In Google Contacts, select the contacts, click More actions, then Export, choose Google CSV and click Export. That is the file to import into HubSpot.

  1. Open Google Contacts.
  2. Check the box next to one contact, or the boxes next to several. For all of them (a work or school account can't select every contact in the Directory), check one box, then click Selection Actions and choose All.
  3. At the top right, click More actions, then Export.
  4. Choose Google CSV, then click Export.

For one label, click its name under Labels on the left, then select all and export as above. The Group Membership column in the file lists each contact's labels.

Not vCard: HubSpot imports only .csv, .xlsx and .xls files.

The template above reads 13 of the columns in a Google Contacts export; the main ones it leaves out are named under it.

HubSpot matches contacts on email: a row whose email is already in HubSpot updates that contact instead of adding another. A contact with no email: HubSpot needs one to create a contact, so add it or leave the row out.

Google and HubSpot help pages read October 13, 2026:

Where Google Contacts and HubSpot don’t line up

1

One column kept in Notes

This template gives Group Membership no HubSpot field of its own. A HubSpot contact has no Notes field: imported with contacts and notes together, the text becomes a note on the contact.

The template writes them into Notes, each with its label, and leaves empty ones out.

ExportGroup Membership Clients ::: * myContacts
HubSpotGroups: Clients ::: * myContacts

Check your Google Contacts export before you import it

Looks for the 13 columns this template reads, and what HubSpot would skip.

Drop your Google Contacts CSV here

Runs in your browser. Nothing is uploaded, and results are counts only.

Google Contacts to HubSpot in three steps

Step 1Export from Google Contacts

Follow the steps in How to export your Google contacts above.

Step 2Paste into the template
  1. Paste the export at A1 of Paste your export here.
  2. Start here checks all 13 columns were found.
  3. Save HubSpot Contacts import as a CSV.

Works in Excel for Microsoft 365 and Google Sheets. Excel 2019 and older, Apple Numbers and LibreOffice can't run the formulas this file uses.

Just the 13 headers as a CSV

Step 3Import into HubSpot
  1. On the Contacts page, click Add contacts in the top right and choose Import, or go to Data Management, then Data Integration.
  2. Click Import data, choose the advanced import for all objects, select Contacts and Notes and click Next.
  3. Upload your file, keep Create and update contacts as the import type, and click Next.
  4. Check the column mapping. Email is the unique identifier, and the Notes column goes to Note body. Click Next.
  5. Name the import, check the consent box and click Finish import.
HubSpot's importer, screen by screen

Operelio, with the same template

Fixes the capitals in names, formats phone numbers, removes duplicate and blank rows, which the Excel file leaves to you. On every plan. Email verification, a check against your HubSpot records and dropdowns, and the push, from Starter.

Use this template in Operelio

Questions

Where does Google Contacts' export fill Email, which HubSpot requires?

Email comes from Google Contacts' E-mail 1 - Value column, lowercased. The checker above counts the rows with Email blank.

Where does Group Membership go?

Into one note on each contact, labeled like "Groups: Clients ::: * myContacts". Importing the same contacts again adds a second note.

Why do Google's column names look so different from HubSpot's?

Google uses verbose column headers like 'E-mail 1 - Value' and 'Organization 1 - Name'. This template renames them all to match HubSpot's property names.

Duplicates and undoing an import: HubSpot import questions.

How this page was checked

The row above is made up. Help pages read September 28, 2026:

Try this template free

Upload your Google Contacts export and download a file HubSpot can import. No credit card needed. The push into HubSpot is from Starter.

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