Operelio
Google ContactsSalesforce

How to import Google Contacts into Salesforce Leads

14 of the 17 columns in a Google Contacts export, mapped into 13 Salesforce Leads fields under Salesforce's own names.

Download the Excel templateUse this template free

Free · 19 KB · Excel 365 or Google Sheets

Check your Google Contacts export first

Built on Google Contacts’ export columnsChecked against Salesforce’s import rulesUpdated October 3, 2026

One Google Contacts row, through the templatecopied as it ischanged on the way1explained below
  • Given Name to First NameKaren
  • Family Name to Last NameWilson
  • E-mail 1 - Value to Emaillowercasedkaren.wilson@ironwood.example.com
  • Phone 1 - Value to Phone+44 20 7946 0629
  • Organization 1 - Name to CompanyIronwood Timber
  • Organization 1 - Title to TitlePartner
  • Address 1 - Street to Street3 Mill Lane
  • Address 1 - City to CityBolton
  • Address 1 - Region to State/ProvinceGreater Manchester
  • Address 1 - Postal Code to Zip/Postal CodeBL1 2AB
  • Address 1 - Country to CountryUnited Kingdom
  • Website 1 - Value to Websiteironwood.example.com
  • Notes, Group Membership to Description1one line per entry- Notes: Met at the Bolton legal tech forum. - Groups: Clients ::: * myContacts
Not imported: E-mail 2 - Value, Phone 2 - Value and Birthday. The template leaves these out; map any to a custom field in Operelio.

Where Google Contacts and Salesforce don’t line up

1

Two columns kept in Description

This template gives Notes and Group Membership no Salesforce field of their own.

The template writes them into Description, one labeled line each; a line with an empty cell is left out.

ExportNotes Met at the Bolton legal tech forum.
Group Membership Clients ::: * myContacts
Salesforce- Notes: Met at the Bolton legal tech forum. …

Check your Google Contacts export before you import it

Looks for the 14 columns this template reads, and what Salesforce would skip.

Drop your Google Contacts CSV here

Runs in your browser. Nothing is uploaded, and results are counts only.

Google Contacts to Salesforce in three steps

Step 1Export from Google Contacts
  1. Open Google Contacts.
  2. Check the contacts, or choose Selection Actions, then All.
  3. Click More actions at the top right, then Export.
  4. Select Google CSV and click Export.

In a work or school account you can't select every contact in the Directory.

Google: Export contacts
Step 2Paste into the template
  1. Paste the export at A1 of Paste your export here.
  2. Start here checks all 14 columns were found.
  3. Save Salesforce Leads import as a CSV.

Works in Excel for Microsoft 365 and Google Sheets. Excel 2019 and older, Apple Numbers and LibreOffice can't run the formulas this file uses.

Just the 13 headers as a CSV

Step 3Import into Salesforce
  1. From Setup, type Data Import Wizard in Quick Find, select it and click Launch Wizard.
  2. Under Standard Objects, choose Leads.
  3. Choose whether to add new records, update existing ones or both, and how to match them.
  4. Drag in your CSV, check the encoding and click Next.
  5. Check the mapping, map any field left over, click Next, then Start Import.
Salesforce's Data Import Wizard, screen by screen

Operelio, with the same template

Fixes the capitals in names, formats phone numbers, removes duplicate and blank rows, which the Excel file leaves to you. On every plan. Email verification, a check against your Salesforce records and dropdowns, and the push, from Starter.

Use this template in Operelio

Questions

Where does Google Contacts' export fill Last Name and Company, which Salesforce requires?

Last Name comes from Google Contacts' Family Name column; Company comes from Google Contacts' Organization 1 - Name column. The checker above counts the rows with Last Name or Company blank.

Where do Notes and Group Membership go?

Into Description on each lead, labeled like "- Notes: Met at the Bolton legal tech forum.".

Why does Google use such long column names?

Google CSV format uses headers like 'E-mail 1 - Value' and 'Organization 1 - Name'. This template renames them all to match Salesforce field names.

Duplicates and undoing an import: Salesforce import questions.

Try this template free

Upload your Google Contacts export and download a file Salesforce can import. No credit card needed. The push into Salesforce is from Starter.

Use this template freeSee all templates