Operelio
ShopifyHubSpot

How to import Shopify into HubSpot

13 of the 15 columns in a Shopify export, mapped into 11 HubSpot fields under HubSpot's own names.

Download the Excel templateUse this template free

Free · 19 KB · Excel 365 or Google Sheets

Check your Shopify export first

Built on Shopify’s export columnsChecked against HubSpot’s import rulesUpdated October 3, 2026

One Shopify row, through the templatecopied as it ischanged on the way1explained below
  • First Name to First NameSarah
  • Last Name to Last NamePentland
  • Email to Emaillowercasedsarah.pentland@pemberton.example.com
  • Phone to Phone Number+44 7700 900362
  • Company to Company NamePemberton Foods
  • Address1 to Street Address45 Bridge Street
  • City to CityCardiff
  • Province to State/RegionWales
  • Zip to Postal CodeCF10 1AA
  • Country to Country/RegionUnited Kingdom
  • Total Spent, Total Orders, Tags to Notes1joined, with labelsTotal spent: 1284.50 | Total orders: 9 | Tags: wholesale, repeat
Not imported: Accepts Email Marketing and Note. The template leaves these out; map any to a custom field in Operelio.

Where Shopify and HubSpot don’t line up

1

Three columns kept in Notes

This template gives Total Spent, Total Orders and Tags no HubSpot field of their own. A HubSpot contact has no Notes field: imported with contacts and notes together, the text becomes a note on the contact.

The template writes them into Notes, each with its label, and leaves empty ones out.

ShopifyTotal Spent 1284.50
Total Orders 9
Tags wholesale, repeat
HubSpotTotal spent: 1284.50 | Total orders: 9 | Tags: wholesale, repeat

Check your Shopify export before you import it

Looks for the 13 columns this template reads, and what HubSpot would skip.

Drop your Shopify CSV here

Runs in your browser. Nothing is uploaded, and results are counts only.

Shopify to HubSpot in three steps

Step 1Export from Shopify
  1. From your Shopify admin, go to Customers and click Export.
  2. Choose the current page, all customers, selected customers or those matching your filters.
  3. Optionally include customer tags or metafields.
  4. Choose the CSV for spreadsheet programs, or Plain CSV file.
  5. Click Export customers.

Exports of more than 50 customers are emailed to you rather than downloaded.

Shopify: Importing and exporting customer lists
Step 2Paste into the template
  1. Paste the export at A1 of Paste Shopify export here.
  2. Start here checks all 13 columns were found.
  3. Save HubSpot Contacts import as a CSV.

Works in Excel for Microsoft 365 and Google Sheets. Excel 2019 and older, Apple Numbers and LibreOffice can't run the formulas this file uses.

Just the 11 headers as a CSV

Step 3Import into HubSpot
  1. On the Contacts page, click Add contacts in the top right and choose Import, or go to Data Management, then Data Integration.
  2. Click Import data, choose the advanced import for all objects, select Contacts and Notes and click Next.
  3. Upload your file, keep Create and update contacts as the import type, and click Next.
  4. Check the column mapping. Email is the unique identifier, and the Notes column goes to Note body. Click Next.
  5. Name the import, check the consent box and click Finish import.
HubSpot's importer, screen by screen

Operelio, with the same template

Fixes the capitals in names, formats phone numbers, removes duplicate and blank rows, which the Excel file leaves to you. On every plan. Email verification, a check against your HubSpot records and dropdowns, and the push, from Starter.

Use this template in Operelio

Questions

Where does Shopify's export fill Email, which HubSpot requires?

Email comes from Shopify's Email column, lowercased. The checker above counts the rows with Email blank.

Where do Total Spent, Total Orders and Tags go?

Into one note on each contact, labeled like "Total spent: 1284.50 | Total orders: 9 | Tags: wholesale, repeat". Importing the same contacts again adds a second note.

What happens to Total Spent and Total Orders?

Both values land in the Notes field as 'Total spent: <amount> | Total orders: <count>' so reps see purchase context anchored to each value. If you want them as numeric properties for segmentation, create custom HubSpot properties called Total Spent and Total Orders and re-run this template.

Duplicates and undoing an import: HubSpot import questions.

Try this template free

Upload your Shopify export and download a file HubSpot can import. No credit card needed. The push into HubSpot is from Starter.

Use this template freeSee all templates